SocialGrooves.com | Creative & Branding Agency in Malaysia
SocialGrooves.com | Creative & Branding Agency in Malaysia
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Influencer Outreach

We help connect your brand with suitable key opinion leaders to maximise your brand reach.

Expertise

Campaign Conception

We start by coming up with the campaign idea which is based on both brand objectives and maximising brand reach in the digital landscape.

KOL Optimisation

Using our database of both established and up-and-coming influencers to match KOLs that are fit for both the brand's criterias and campaign objectives.

Strategy Development

Use campaign objectives to create a time-based sequence of action plans to work towards a successful campaign execution.

Campaign Execution

Following thorough and meticulous campaign planning, we ensure everything is in place, every preparation left unturned and every possibility is considered.

Results Analysis

Using outcome and results of campaigns to refine campaign execution process, optimise resource allocations, update databases and expedite both what works and what should be avoided.

Case Study

Durex
The #SomebodyLikeMe campaign was the Malaysian localisation of Durex’s global CSR campaign ‘Someone Like Me’. The Malaysian perception towards sex education is significantly nuanced, and therefore the localisation process had to be modified to suit local audiences. In addition to promoting safe sex and condom use, Durex also wanted to touch the audience by addressing social stigmas on sex education through social awareness.

Results

Engaged 10,000 Malaysians on HIV and AIDS and 400,000 reached nationwide.

Earned a 3-page cover on the Star 2, that featured tier 1 influencers in a photoshoot.

Empowered people living with HIV, with several Malaysians even coming out on their positive HIV status.

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